How to Build $1M+ ARR in 12 Months with Multi-Location Local Marketing
[FOR: Digital Marketing Agencies]
Book a Free Strategy SessionBook a Free Strategy Session
Grew Annual Recurring Revenue by $1M+ in 12m
Strategic America started out by using MarketSnare to grow 14 locations they were managing for dealers of a national brand to over 100 locations. Leveraging their success they quickly won two additional local digital marketing programs for large national brands. They are now doing 10s of millions of ARR in local digital marketing and have significantly improved their profit margins.
“Without MarketSnare we would not be able to manage all the elements that contribute to the success of our distributed marketing programs at the scale required by our clients. MarketSnare has given us the competitive advantage to win new opportunities and expand our business with existing and new clients. I have not seen anybody produce something that can perform the way MarketSnare has. As long as together we continually innovate...I don't see anything stopping us.”
~ Dave Miglin, Principle and VP of Interactive Services at Strategic America
Book a Free Strategy Session
$0 to $500k ARR in 6m then Grew Agency Revenue by 5X
Flint Analytics was a small upstart Indianapolis based digital marketing agency. Before they started working with us, they didn’t have any multi-location clients. Flint was producing great results for a local branch location and worked with MarketSnare to turn that success into a national program worth over $30K a month in high margin recurring revenue that could be managed by a single employee. With that success under their belt, they focused on multi-location opportunities and have grown their agency revenue by 5X while only doubling expenses.
“Partnering with MarketSnare has revolutionized our business. We were able to win multi-location business opportunities that would not have been possible without the MarketSnare localization technology. We were able to add over $500,000 in recurring revenue in less than 6 months while only marginally increasing our expenses, making us a much more profitable company.”
~ Tim Flint, Founder and CEO at Flint Analytics
Book a Free Strategy Session
300% Lead Growth & 60% Reduction in CPL in 18 months
Sunburst Shutters is a national window treatments brand with locations in approximately 40 major US markets. They didn’t have a strong local marketing program for their dealers and left much of the marketing up to them. By implementing a more structured and centrally managed local marketing program they saw over 300% growth in lead generation with a 60% reduction of CPL in the first 18 months of their program. They have continued to get high double digit growth year after year.
“We were worried that this solution would dilute our corporate SEO efforts, but we found the opposite. Our corporate site is doing better than ever and our local leads have grown. We saw a 300% increase in lead generation and a 60% reduction in CPL in the first 18 months of the program.”
~ John Barnes, CMO / VP of Marketing at Sunburst Shutters
Book a Free Strategy Session
73% YOY Lead Growth, Sub-2$ CPL Across 100 Locations
Service Experts had been using a single national website to attempt to market at the local level. They were doing all the right things with reviews, business listings, paid ads, etc… but were not getting any traction organically at the local level where all their prospective customers were looking for the products and services they offered. National websites, while they have more domain authoritative overall, are not nearly as relevant to each local market. When Service Experts switched from a national site approach to a local site approach, they started an unprecedented run of double digit growth every year since they made the switch with an astounding organic cost per lead under $2.
“Since implementing this solution in 2015, we’ve seen double-digit growth in organic traffic and leads each year, and not just low double digit growth, we are talking about 35% and more than 50%, respectively, from 2017 to 2018 and 73% growth from 2018 to 2019. Not only were we able to increase lead volume but we decreased the cost per lead from organic search to under $2 per lead.”
~ Dave Miglin, VP of Interactive Services at Strategic America, AOR for Service Experts
$1.89 Cost Per Lead!
Book a Free Strategy Session
115% Sales Growth Through Local Agent Marketing
Anthem, a Fortune 40 company and the second largest health insurance provider in the U.S., relies on a network of thousands of local insurance agents to represent and sell their insurance products to consumers. Anthem turned to MarketSnare to manage their local agent retail program and grew local agent sales through the program by anstounding 115% in two years through focusing on local marketing strategies.
“Working in an ever-changing industry that is constantly evolving, partnering with reliable companies like MarketSnare is key. MarketSnare not only delivers 1st class service and local website development, they also combine unexpected complementary skill sets to create the ultimate competitive advantage. We’ve seen YOY increases over the past 5+ years and an average of 115% sales growth over the past 2 years that I can attribute directly to our partnership.”
~ Keith Notgrass, Agent Retail Program Manager at Anthem
Book a Free Strategy Session
Massive 3 Year Growth for National Home Services Brand
A national home services company with a household name brand and established dealer network replaced their existing local marketing strategy with a MarketSnare solution because of the platforms ability to create better local relevance through content localization. The results they experienced were incredible, smashing marketing goals in each local market for three consecutive years with unprecedented growth in targeted web traffic and lead generation as depicted in the charts below.
Book a Free Strategy Session
National Dealer Network Shows Record 3 Year Growth
A multi-billion dollar NYSE traded international manufacturer utilizes MarketSnare to manage a local marketing program for their North American network of over 6,000 independent dealers. The program was designed to help their dealers compete more effective at the local level while supporting complex branding and content compliance guidelines between the corporate and local brands and includes local websites, local SEO, paid digital ads, business listings management and more. The local marketing program has surpassed all expectations with consistent year-over-year triple digit gains in web traffic and leads while reducing marketing cost. The company posted record revenue, profit, and cash generation in 2018 with a strong outlook for growth in 2019.
Book a Free Strategy Session
409% Session Growth & 308% Lead Growth Over 3 years
Showcasing how multi-location local marketing works at any scale whether you have thousands of locations or only a handful only a handful of markets is A-1 Freeman Moving Group. A-1 Freeman is a regional moving & logistics company with a dozen locations primarily in the Southwest United States that focused on a hyper-local marketing strategy to grow local organic website traffic by over 400% and local leads by 300% over a three year period. A-1 Freeman had a single corporate website with a location directory and when they added local websites for each location with a great focus on their local marketing strategy it revolutionized their marketing results.
“Using the MarketSnare platform, we are able to manage our local websites, SEO, and marketing programs that we wouldn’t have the capacity to handle otherwise, and we have produced some unprecedented growth of 172% year over year for site visits. And for the first 7 months of 2019, booked moves (sales) from form fills alone have surpassed both 2018 and 2017 yearly totals”
~ Julie DeLong, Director of Marketing at A-1 Freeman Moving Group
Book a Free Strategy Session
5X Increase in Organic Leads with 250% Growth in Traffic
Strategic America started out by using MarketSnare to grow 14 locations they were managing for dealers of a national brand to over 100 locations. Leveraging their success they quickly won two additional local digital marketing programs for large national brands. They are now doing 10s of millions of ARR in local digital marketing and have significantly improved their profit margins.
“We have been ecstatic with the results of our MarketSnare program. In less than a year, we have seen an increase of nearly 250% in new website visitors and our online contact requests have increased from an average of two per week to an average of more than 10 per week.”
~ Director of Marketing, Regional Healthcare Organization
Book a Free Strategy Session
Localized Paid Search Ads for Top 5 Insurance Brand
MarketSnare enable national insurance client to launch a paid search campaign utilizing geo-modified keyword strategy, custom dayparting by local hours of operation, agent name in ads, unique local budgets and unique localized landing pages. All key performance indicators (KPIs) for the program improved significantly through the localization strategy including a drop in cost-per-click, rise in click-through-rate, and better SERP position for search ads. The MarketSnare platform provided the efficiencies necessary to execute the strategy at scale.
-
The launch of 40,000 local ads was accomplished in one day.
-
Within 24 hours, the manual tasks required to localize paid search ads were reduced by 90%.
-
A single agency SEM Manager, working half-time, is now able to manage and optimize 500 agent paid ad accounts
Book a Free Strategy Session
Localization Lowers CPA by 63% & Increased CTR by 48%
MarketSnare enable national Medi-Weightloss to implement localized Facebook ads to targeted individuals across 100 local markets with great efficiency and incredible results over their previous provider.
-
Targeted demographics similar to existing clients in each location
-
Personalized landing pages for each location with location specific details and messaging
-
Personalized ads with location name, localized imagery, and localized landing page URL
How MarketSnare Works
MarketSnare is a local marketing management platform that enables agencies to manage local marketing programs for their clients at scale so they can manage many local marketing programs with about the same effort as managing a single location marketing program. Agencies can setup permissions that allow their staff, clients, and client representatives to have customized levels of access to marketing management tools such as website content, reviews management, digital ad management, analytics and more.
Agencies can create master templates of local marketing tactics such as websites, promotions, and ads that utilize data profiles for each location to personalize the content to be more relevant to their local market and unique enough to build authority for organic visibility programs. Each location / local representative can have a range of publishing rules and specific marketing tactics that are utilized and localized for their primary and numberous secondary geographic markets.
Build Scalable Marketing Programs That Work
Choose the products and services you need to create the best solution for your agency's clients...
each built for the needs of multi-location businesses with centralized management & localization.
Digital
Advertising
Book a Free Strategy Session
Key Features of the MarketSnare Platform
Centralized Control
Efficiently manage local marketing programs across all your locations.
Nobody knows the brand the way you do. Your MarketSnare Command Center gives you the freedom and power to push out new marketing messages to all or some of your locations, at any time. Schedule updates in advance, and allow your local partners to customize carefully selected elements of your marketing, all while building rules and approval chains that fit your business and location relationships. MarketSnare puts you in the driver seat to create great marketing programs that can be deployed and managed across all your local markets so that each location can benefit from your central marketing expertise and creative assets to win at the local level.
Brand & Legal Compliance
Ensure compliance with all branding and legal guidelines across all representatives of your brand.
From local websites to search campaigns to social media, you no longer need to trust local partners to maintain brand consistency and legal compliance. With MarketSnare, you manage the level of customization each location receives, and lock down the areas that cant be changed, retaining centralized control of the entire customer journey. Complicated legal compliance rules are no problem for MarketSnare, even when details vary per state or location. Set your marketing genius free to achieve great local marketing results without having to worry about stepping outside of legal and brand guidelines.
Local Sales Support
Create & nurture local business opportunities.
Give your local partners the tools to develop new leads and turn them into customers and brand advocates, in a way that is customized to your unique business. With MarketSnare multi-location CRM, local partners can view, manage, and follow up directly with inbound leads, following a process that you design and centrally manage. Furthermore, you can create compelling lead nurturing programs to automate lead follow up making it easy and efficient for your local sales teams to close more business. Network wide reporting gives you unprecedented visibility into your local lead generation efforts and sales pipeline.
Local Reputation
Manage social engagement and reviews across all markets.
Understand and respond to local reviews in a timely and consistent manner across review sites and social media with your MarketSnare Command Center. By monitoring customer sentiment and pinpointing problem areas for follow up, you gain control of your local social presence. Launch and manage local accounts and social pages across all your locations, improving online reputation and creating better affinity for your brand at scale.
External Integrations
Integrate with popular online platforms & internal systems.
Our platform includes integrations with a wide range of industry-leading platforms, marketing tools and services, enabling us to leverage your organizations existing capabilities and processes. From social to analytics, to 3rd party testing and login services, we connect to the tools that are already working for your business. MarketSnare also supports the creation of custom integrations with your internal business systems and applications.
Micro Relevant Digital Ads
Locally relevant ads lower CPCs and increase conversion rates.
Our advanced digital ad management platform uses hyper local data to efficiently create locally relevant digital ads to target your customers with the right message at the right time in each market. Advanced ad and landing page localization lowers CPC and increases conversion rates to maximize return on ad spend with up to 60% decrease in cost-per-lead.
Local Marketing Analytics
Know what's happening in every market in real time.
When it comes to marketing, having instant access to marketing analytics in each local market can be the difference between a rousing success and an epic failure. For most multi-location businesses, effective tactics can vary from market to market based on many factors such as local culture, climate, and competition. With MarketSnare you can see how each market is performing in visibility, lead generation, ad campaigns, conversions, sales pipeline, reviews, social engagement, and more. You also have the ability to create any custom groupings of locations based on things like regions, locations types, products offered, and more. Now you can get the marketing data you need to make quick decisions to refine your marketing programs for each location and across your entire network.
Enterprise Flexibility
Unlimited ability to customize, create, and integrate.
We understand that every business enterprise has its own unique systems, applications, and infrastructure that it has built business processes around. MarketSnare can be customized and extended to meet the needs of any enterprise, design and UX, custom applications, integration with internal systems and partners and more. Our open frameworks and services-based approach enables us to meet your organizations needs by utilizing existing resources to align with your current business operations. You can take advantage of the unique capabilities MarketSnare brings to the table while fully leveraging the power of your existing systems.
Local SEO Management
The most powerful local marketing channel now at your command.
Local organic visibility in search is the Holy Grail of local marketing because organic listings are always there, don't cost money per click, are the most trusted, and best converting. Multi-location brands have always struggled to compete with local businesses because they lack local relevance. Until now. MarketSnare was designed from the ground up with a laser-focus on organic search engine visibility. Our localization engines enable you to create the unique localized content critical to success across all your locations in a snap. Centrally manage SEO, business listings, and reviews to build authority and win in each local market.
Efficient Scalability
Deploy localized marketing programs across many locations with great efficiency.
We understand that every business enterprise has its own unique systems, applications, and infrastructure that it has built business processes around. MarketSnare can be customized and extended to meet the needs of any enterprise, design and UX, custom applications, integration with internal systems and partners and more. Our open frameworks and services-based approach enables us to meet your organizations needs by utilizing existing resources to align with your current business operations. You can take advantage of the unique capabilities MarketSnare brings to the table while fully leveraging the power of your existing systems.
Advanced Localization at Scale
Ensure compliance with all branding and legal guidelines across all representatives of your brand.
From local websites to search campaigns to social media, you no longer need to trust local partners to maintain brand consistency and legal compliance. With MarketSnare, you manage the level of customization each location receives, and lock down the areas that cant be changed, retaining centralized control of the entire customer journey. Complicated legal compliance rules are no problem for MarketSnare, even when details vary per state or location. Set your marketing genius free to achieve great local marketing results without having to worry about stepping outside of legal and brand guidelines.
Book a Free Strategy Session
Agency Quick Start Program
Get onsite training, documentation, and a dedicated support team to provide you with everything you need to sell, implement, & manage multi-location local marketing at scale so your agency can take advantage of this growing opportunity.
Agency New Business Development Support
When you partner with MarketSnare, we embrace the concept that your success is our success. We do everything we can to help our partners identify and win new multi-location local marketing opportunities including:
-
work with you to develop a sales action plan based on proven approaches
-
provide a dedicated sales consultant to assist you in winning deals
-
white label marketing materials - custom analysis reports for specific prospects to show their current local marketing performance & growth opportunities
-
joint sales calls and co-marketing opportunities
-
sales leads, pilot programs, and performance based program opportunities
White Label Solutions
Get onsite training, documentation, and a dedicated support team to provide you with everything you need to sell, implement, & manage multi-location local marketing at scale so your agency can take advantage of this growing opportunity.
Common Questions About Multi-Location Local Marketing
What local marketing services can I effectively deliver at scale?
Corporate directory solutions, local websites, landing pages, SEO programs, digital ad management, social media, business listings management, review managements and solicitation, content marketing, local marketing analytics and performance measurement, lead nurturing, direct mail, and more.
What is the sales cycle like for these opportunities?
Like most marketing engagements it can vary from a few weeks for a prospective client who is looking for a solution to their local marketing pain points, up to as long as 12 months for larger organizations that plan in longer cycles for their marketing support programs. We have developed approaches to minimize risk and other factors that may delay or block new opportunities including subsidized setup costs for volume commitments, pilot programs with a small number of locations to demonstrate results, and performance based programs that greatly reduce the perceived risk in trying a new approach.
What if I don’t have experience with multi-location clients?
That’s OK. If you know how to market effectively in a single location you can easily learn how to apply your local marketing expertise at scale. Our partners can leverage our case studies along with their own success stories to demonstrate to prospective clients the results they can expect.
How can I reduce perceived risk to convince prospects to try a new approach?
We have had success in showcasing live programs and showing the results clients have achieved using effective local marketing strategies. You can provide clients with data on how they are currently performing in their local markets for search rankings, reviews, & business listings and then extrapolate the results they would see if they followed a typical growth trajectory of a typical program. You don’t need any data from them to do this analysis. You can also offer performance based pricing options where the client only pays for results they get in the program, which is almost always much more profitable for our agencies partners. Putting together a pilot program with a subset of their locations to show results before rolling it out to all locations is also an option.
What are the best practice marketing tactics that should be used to maximize results at the local level?
You will need a local web presence, preferably a stand alone local website, a localized SEO program with fresh, high quality, unique localized content on a weekly basis. localized strategy for digital ad management with localized landing pages for each ad campaign, business listings management, local reviews managements, and local marketing analytics to measure and refine your program. Local social media can also be important depending on your industry, but is not critical for organic search visibility.
Many people recommend a central corporate directory as the best way to manage local visibility, is that the best strategy?
We definitely recommend a central directory for most businesses, but the question becomes is it enough to get the level of visibility you need at the local level. It really depends on the industry and the competition level in each local market. A stand alone local website will provide much more localized content and relevance to a wider range of search terms than a corporate directory site alone. Most people who recommend a centralized strategy do so because they are not aware of the MarketSnare technology that brings the needed efficiency to localize websites and content creation. Because of the work required with traditional methods, most have never implemented a real local website strategy.
Do I have the necessary skill sets and capacity to handle these types of multi-location local marketing programs?
Yes. If you understand how to implement digital market successfully in a single local market you can be very successful at scaling your marketing programs across many locations with a little training. One FTE can manage hundreds of locations.
Are there limits to what can be done creatively in a local marketing program?
No. We partner with agencies because they understand brand strategy and are great at creative design, messaging, promotions, and creating great digital marketing programs. Anything that can be done on a website, landing page, or ad can be utilized within a MarketSnare local marketing program. We will make recommendations from a best practice and scalability perspective but there are no creative limitations. We can also provide template based designs that can be easily customized for an entire program or at the local level to speed deployment times and lower upfront cost.
Can you integrate other marketing tactics and third party services into a local program?
Yes. We can work to support most any marketing tactic through a variety of methods. We have many standard integrations with popular marketing tools and can create any custom integrations necessary for a program. We often integrate with internal applications for clients including CRMs, call centers, cost saving calculators, user authentication and more.
Do we really need to create that much unique local content to make our local marketing programs work?
Yes. If you want to get the kind of results we have demonstrated you need fresh, high quality, locally relevant content for each local web presence. It is the single most important factor in local search visibility.
Direct Quotes from Google’s SEO Starter Guide and Affiliate Programs Quality Guidelines:
“Creating compelling and useful content will likely influence your website more than any of the other factors”
“Create fresh, unique content. New content will not only keep your existing visitor base coming back, but also bring in new visitors.”
“Keep your content updated and relevant. Fresh, on-topic information increases the likelihood that your content will be crawled by Googlebot and clicked on by users.”
“Pure affiliate sites consisting of content that appears in many other places on the web are highly unlikely to perform well in Google search results and may be negatively perceived by search engines. Unique, relevant content provides value to users and distinguishes your site from other affiliates, making it more likely to rank well in Google search results.”
How can we possibly deliver unique local content frequently to a large number of local websites?
You really need technology to help make this efficient. For example, MarketSnare’s centralized management tools and content localization engines allow your copywriters to efficiently deliver content (web pages, blogs, landing pages, digital ads, etc…) to all locations as if you are managing one location.
We utilize proprietary technology that allows you to have a writer create various versions of content, leverage variables from location profiles, and take advantage of local content from each location to create unique, locally relevant content with great efficiency. Preparing the copy for localization takes on average about 50% more time than writing a standard piece of copy for a single location but can be published to 100s of locations saving you countless hours of work while getting the full value of unique, relevant content for each location.
MarketSnare allows you to efficiently publish a steady stream of content that is extremely relevant to the local users and viewed as unique and high quality by Google and other search engines. We take extreme measures to ensure our approach stays within the SEO guidelines and overall content philosophy Google provides so no matter what changes Google makes to their algorithms our results improve because we are doing the things that they value.
Will this content localization approach be penalized by Google?
No. What Google is after is creating value for their users. They want to promote content that is of high value and relevance to the user in their local market. We are in regular communication with Google’s search team and work with them to stay in line not only with their terms of service, but also with their philosophy of what adds value to their users.
Because of our approach, our results only get better over time. Over 7 years of having MarketSnare local website programs in the wild our results have stayed consistent or improved through every algorithm update.
Our programs follow all the guidelines outlined by Google for best practices regarding SEO, content, and affiliate sites found here:
Does the MarketSnare platform limit our creative, integrations, or tactics?
No. The MarketSnare platform was designed for creative agencies and has no creative limitations. The platform is very flexible and can work with any external systems and integrations. Anything you can do online you can do at scale with MarketSnare.
How long does it take to start producing results?
The biggest lead time on program implementations is our agency partners developing their program strategy, creative assets, and content with their clients. Once implemented you can start getting results from paid ad campaigns immediately. It will usually take 3-6 months for the organic traffic to really start making an impact but will steadily increase for years after gaining traction. Other local marketing tactics like business listings and reviews take a few months to build up and will continue to impact organic results and conversion rates over time.
How do I make sense of large amounts of marketing data across many locations?
You need technology tools that can roll up and summarize data for you across all locations so you can spot trends and then drill down into the data to see why something is working great or not performing. MarketSnare provides built in analytics data on web traffic, calls, landing pages, lead generation, keyword rankings, etc… that can be looked at on the local level or rolled up across the entire program or any custom grouping of locations. Other third party tools can also be used or integrated with MarketSnare data such heat maps, CRM data, ad platforms, etc...
How can I implement marketing changes quickly across that many locations?
You need advanced technology that is made for managing multi-location marketing. For example, the MarketSnare platform enables you to make changes like you would for a single website and publish them across your entire network of websites or a subset of sites from a central command center.
What if the local representatives won’t participate in providing things we need to execute the marketing program at the local level?
We recommend designing local marketing programs so they will work effectively even if the local representative do absolutely nothing. Most local representatives of a larger brand are not full time marketing professionals and usually are very busy managing their local business. Having local participation can be beneficial but a program can be very successful without any local help.
What if the location wants customizations made to creative or content?
Each location’s website and marketing tactics can be customized to level you want to provide or the brand will allow.
How do we report results to the central corporate entity and the local affiliates?
Typically this is done by providing some level of mutually agreed upon KPI reporting, usually on a monthly level. With MarketSnare, dashboards are available at the central and local level with real time performance reporting across a wide range of KPIs to authorized users.
What if there is a new location that is added to the local marketing program?
With MarketSnare, a new location with unique localized content and marketing tactics can typically added to a local program within one business day. We work with agencies and clients to develop the best workflow for the needs of their programs to onboard new program participants.
© 2019 MarketSnare | All Rights Reserved.
308% increase!
409% increase!
Put the Power of Scale to Work for Your Agency with Multi-Location Local Marketing
average revenue per program vs. single location
agency margin per program vs. single location
client cost per location vs. single location
create distinct competitive advantage
proven local results with steady gains YOY
predictable revenue with long term client retention
Over 30,000 local markets covered for top brands like...
Book a Free Strategy SessionBook a Free Strategy SessionBook a Free Strategy SessionBook a Free Strategy Session